Monday, May 19, 2008

Crisp! Awesome! Badass!


Ever since my wife, Caroline, and I had our wedding invitations done in letterpress, I've been hoping for a chance to use letterpress again. It's such an amazing and unique process. Beyond that, the whole process of letterpress reflects my own business philosophy. Careful craftsmanship and attention to detail for a one of a kind, stop you in your tracks final product. Even though I'm fully 21st century when it comes to technology, I'm very much old world when it comes to the soul of my work and service ethic. I believe in the power of honest real moments unaffected by gizmos and hyperactive, trend of the moment special effects. I want my pictures to hit you in the gut (in a good way!) not just for the folks in the images but to those who don't know the people. I want you to hear the music and sense the emotion. Ok, maybe that's expecting a bit much for a post about business cards.

Back to the point of this post......When redesigning my business cards to reflect my new logo and website, I decided to go the letterpress route and found a great local source with Ryan Howell at Mad Maude. I think they turned out great but don't take my word for it, on his blog Ryan says....
We printed business cards for photographer, Scott Lewis and they turned out extremely -- crisp? Awesome? Badass? I'm at a loss for a proper adjective to describe the cards...

Normally, I don't really care too much for wedding photography because after a while I keep seeing the same shots, but Mr. Lewis definitely made me feel like I was there at every single wedding that is showcased in his portfolio.
Amazing the kind words you can get from folks for only $20..:))) j/k....Thanks to Ryan and his team who worked hard to get it just right. In case you're looking for a local source for invitations, Ryan does wedding invites and loves creative challenges. I'm looking forward to another excuse to use this process again!

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About Me

I'm a veteran photojournalist with 20 years of experience telling stories with pictures.